…sometime in 1994

the office looks like a battlefield. Disassembled computers on every desk. The two specialists of the accrued network and system integration house talk about RAMs, storage capacity, DOS-based, Windows 3.11, Intel Pentium, Zip drive and QR code from ISDN, networking, analog modem, and transfer rates. As a fresh body coachbuilder and painter master and founders, I was overwhelmed with the hourly rates and the weekly visits of the system house administrators. Basically, it was very simple, the Internet was in full swing, the advent of digital communication in the craft industry had begun and I was allowed to be there! I started to deal with the matter in detail ...

…1997

Pentium II, Win95, Suse, Redhat, and Caldera is the first digital megapixel cameras and HTML editors. We were commissioned by a major paint manufacturer to set up an Internet presence for some accident repair shops in Berlin. The idea arose to build an Internet platform, especially for accident repair workshops. Through a representation as a company directory, the craft businesses should benefit collectively from the Internet. The individual workshops should also be able to present themselves with their homepage. We founded Marketing GbR.

…1998

The birth of the DVD and sound formats 5.1 Dolby Digital. The PC becomes a commodity for masses with Win98. We put our company directory online. The companies had to meet a high requirement profile in order to be registered. At that time, the financing functioned through the contributions of the listed companies, because this was the only way we could do it without advertising. By looking into the workshop, the user was able to convince himself of their efficiency and make direct contact. As users and interested parties, we recorded the various insurers, private and business customers on the platform.

…2019

You are now on a secured website, which is provided with an SSL certificate. Today, we continue to offer our users a carefully selected database of accident repair shops that, in our opinion, perform their work masterfully in terms of performance and customer orientation. Our service continues to be ad-free. We offer the craft businesses individual advice on the subject of marketing and corporate identity and as well interesting offers to join the domain unfallreparatur.de Apps, cloud computing, enterprise mobility, virtual reality, and 3D printing are the new digital technologies that will challenge the craft industry. So let's move on because we are only at the beginning of the digital revolution...

Author | Guido Woschee | May 2019